Our services for market planning are focused around the development of concise targeted marketing plans for selected sales propositions. Many years experience of managing a number of business-to-business propositions has led to the development of techniques to help with:
Prioritisation
A workshop process to analyse a number of sales propositions resulting in a clear prioritisation and the most appropriate allocation of resources.
TMP lite development
Development of concise action-oriented targeted marketing plans. The short-form version is ideal for management review in marketing organisations with a number of different propositions.
PR extension
Development of a public relations plan as an extension to the TMP lite marketing plan. This includes specification of appropriate messages for trained spokespersons use with the target publications.