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    History of the Colloquium

    The Colloquium was originally conceived as an ongoing forum for creating new knowledge and circulating viewpoints which challenge established marketing management theory and practices. David Ballantyne the first convenor, had the vision of a Colloquium which went beyond the bounds of a small and friendly conference to one which would expand and sustain a community of researchers, allow sufficient time for dialogue among those researchers, and provide access to academic journals for publishing the Colloquia papers. Networks and dialogue remain essential elements of the Colloquium.

    Now in its 18th year, the Colloquium has established a reputation for being the focus of cutting edge thinking about relationship marketing. Despite the growing reputation of the Colloquium, the organisers will limit attendance to about 50 people, in order to preserve depth and dialogue.

    Henley Business School is proud to welcome the Colloquium for the 2010 conference.

    Previous hosts of the Colloquium are listed below. The more recent of these, the 12th through the 17th, are linked to their original websites to allow you to get a flavour of the papers and presenters who have attended previous Colloquia:

    17th Annual Colloquium held in 2009 at Maastricht University, Netherlands

    16th Annual Colloquium held in 2008 at Swansea University, UK

    15th Annual Colloquium held in 2007 at University Torcuato di Tella, Argentina

    14th Annual Colloquium held in 2006 at University of Leipzig, Germany

    13th Annual Colloquium held in 2005 at Memorial University, St. Johns, Canada

    12th Annual Colloquium held in 2004 at University of Waikato, New Zealand

    11th Annual Colloquium held in 2003 at University of Gloucestershire, Cheltenham, UK

    10th Annual Colloquium held in 2002 at Kaiserslautern University, Germany

    9th Annual Colloquium held in 2001 at John Molston University, Montreal, Canada

    8th Annual Colloquium held in 2000 at Stockholm University, Sweden

    7th Annual Colloquium held in 1999 at Strathclyde University, Glasgow, Scotland

    6th Annual Colloquium held in 1998 at Auckland University, New Zealand

    5th Annual Colloquium held in 1997 at Cranfield University, England

    4th Annual Colloquium held in 1996 at Swedish Business School, Helsinki, Finland

    3rd Annual Colloquium held in 1995 at Monash University, Melbourne, Australia

    2nd Annual Colloquium held in 1994 at Cranfield University, England

    1st Annual Colloquium held in 1993 at Monash University, Melbourne, Australia