The goal of the conference is to advance research on relationship marketing that focuses on the impact of service dominance in a strengthening world of customer to customer marketing, in the broadest sense. Contributions in the form of novel theory and methods are of particular interest. We welcome academics and researchers from all over the world who work on issues pertaining to relationship marketing.
Following the ICRM-tradition established by David Ballantyne, University of Otago, we intend to stimulate true dialogue and invite participants to discuss and disseminate their views and expertise on all facets of relational connections in the 21st century market place.
Participants are encouraged to submit their best work, whether it is empirical, conceptual or applied. Conference papers and poster presentations are expected to reflect state-of-the-art insights into different aspects of relationship marketing. In particular we seek innovative and meaningful special session proposals that seek to expand the boundary of current relationship marketing theory and practice.
Participants may wish to consider the following ideas for papers that were identified at the close of the Maastricht Colloquium in 2009.
- Relationship Marketing and Service-Dominant Logic
- The dark side of relationships
- Relationship dissolution
- Relationship downgrading
- Long term relationships
- Network perspective on relationships
- Gender differences
- The power of C2C marketing
- Technology and its impact on relationships
- Impact of web 2.0/3.0/Twitter and emerging media on relationship marketing
- Services without relationships?
- Appropriate methodologies for relationship marketing
- Reputation and relationship marketing
- CSR in relationship marketing
- Relationship marketing and employee engagement
Please submit either a paper or a proposal for a debate, panel discussion, poster presentation, or special session by 1st June 2010. Guidelines for submissions can be found on the submission page and all deadlines can be found on the deadlines page.
Discussion time will be built into the agenda to encourage ongoing dialogue and relationship building amongst participants.
If you have any questions, please send an email to firstname.lastname@example.org .
The doctoral colloquium will be dedicated to providing outstanding doctoral students with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of relationship marketing. All topics and methodological approaches within the broad field of relationship marketing will be considered.
Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.
Guidelines for paper submissions and deadlines are the same as for the full Colloquium.
The organisers will present an award for the best colloquium paper and for the best submission from a doctoral student.