Date change

We would like to announce that there has been a date change for the ICRM2010.  This date change comes with very exciting news!  First off, the new dates for the event will be September 27^th- September 29^th, with the 5^th Annual Conference of the Henley Centre for Customer Management taking place on September 30^th.

We are very excited to announce that Robert L. Lusch and Stephen L. Vargo will be attending this year’s colloquium, and their attendance is the reason for our date change.  As authorities in their field, Lusch and Vargo are sure to bring something special to this year’s colloquium.

For a little background:

Robert Lusch

Robert F. Lusch is Lisle and Roslyn Payne Professor in Marketing and Department Head of Marketing at the Eller College of Management, University of Arizona.  Previously, Lusch was Dean of the M.J. Neeley School of Business and Distinguished University Professor at Texas Christian University. He was also faculty at the University of Oklahoma, where he also served as Dean and Department Chair, for 25 years. He received his doctorate from the University of Wisconsin and his MBA and B.S. degrees from the University of Arizona. His expertise is in the area of service-dominant logic, marketing strategy and distribution systems. Lusch has served as Editor of Journal of Marketing. He is the author or coauthor of more than 150 academic articles and professional publications, including 18 books. In 1997, the Academy of Marketing Science awarded him its Distinguished Marketing Educator Award and the American Marketing Association twice presented him the Harold Maynard Award for contributions to marketing theory. Lusch has served as Chair of the American Marketing Association and trustee of the American Marketing Association Foundation. He has served on several corporate boards, has been active in consulting, and frequently teaches in executive education programs.

Stephen Vargo

Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai’i at Manoa. His primary areas of research are marketing theory and thought and consumers’ evaluative reference scales. He has had articles published in the Journal of Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, and other major marketing journals and serves on six editorial review boards, including the Journal of Marketing, Journal of the Academy of Marketing Science, and the Journal of Service Research. Professor Vargo has been awarded the Best Article of the Year Award by the Australia and New Zealand Marketing Academy and the Harold H. Maynard Award by the American Marketing Association for “significant contribution to marketing theory and thought.” His 2004 article in the Journal of Marketing titled “Evolving to a New Dominant Logic for Marketing” is the most-cited marketing article published in the last 10 years.

As usual, we sincerely hope that everyone is looking forward to this year’s event, and if you have any questions or concerns please don’t hesitate to contact us:  info@icrm2010.com